Daytona 500 Experience, “The Official Attraction of NASCAR” located just outside legendary Daytona International Speedway, is a 60,000 square-foot, state-of-the-art motorsport entertainment attraction. Completed in two phases, the first phase was a 50,000-square-foot themed expansion to the 'World Center of Racing' Visitors' Center. The attraction includes interactive exhibits and a large-film format theater, VIP banquet room, full-service kitchen, gift shop, arcade amusements, and Timeline Gallery area. During the second phase, Huitt-Zollars went on to complete a 10,000-square-foot expansion of the attraction and visitors’ center, and added new venues for a Simulator Wing and IWERKS Motion Simulator Theater.
Winner, Invited Design Competition (1995)
Themed Entertainment Association Award for Outstanding Achievment (1997)
Associated Builders and Contractors, Construction Project Award Winner (1996)
Associated Builders and Contractors, Excellence in Construction Award (2002)
Society of American Registered Architects (SARA), Design of Merit Award (2002)