Gregory P. Senner is Vice President in Huitt-Zollars’ Commercial Practice based in the Orlando office. He leads creative development initiatives and collaborates with multidisciplinary teams to drive innovation across entertainment and experiential projects.

With three decades of experience in themed entertainment, location-based entertainment, and experiential design, Greg blends storytelling with disciplined execution across creative development, technical direction, project management, and owner representation. His portfolio includes leadership roles on major attractions, immersive environments, and destination developments for global brands and operators.

Known for his collaborative leadership and passion for innovation, Greg fosters creativity, mentors emerging talent, and delivers solutions that enhance guest experiences and strengthen communities. His work has earned recognition from the Themed Entertainment Association and Blooloop’s Immersive Influencers Top 50.