Huitt-Zollars is pleased to announce the addition of Gregory P. Senner as a Vice President in our Commercial Practice in the Orlando office. In this role, Gregory (Greg) will lead creative development initiatives, collaborating with multidisciplinary teams to drive innovation across entertainment and experiential projects.
Greg brings three decades of experience in the themed entertainment, location-based entertainment, and experiential design industries, with a background that spans creative development, technical direction, project management, and owner representation, blending storytelling with disciplined execution. His work includes leadership roles on major attractions, immersive environments, and destination developments for global brands and operators.
Known for his collaborative leadership style and passion for innovation, Greg is recognized for fostering creativity, mentoring emerging talent, and delivering solutions that enhance guest experiences and communities. His leadership has earned recognition from industry organizations, including the Themed Entertainment Association and Blooloop’s Immersive Influencers.
“Bringing Greg into the Huitt-Zollars team to lead creative development initiatives is an exciting opportunity,” said Andy Fastman, AIA, NCARB, LEED AP BD+C, Senior Vice President and Practice Area Leader at Huitt-Zollars. “With his decades of experience, global connections, and his reputation as one of the most motivated and creative leaders in the industry, Greg is exactly the right person to help us expand our capabilities in the experiential and entertainment space.”
“I’m excited to join Huitt-Zollars at a moment when the connection between architecture, storytelling, and experience design has never been stronger,” said Greg Senner. “I’m looking forward to working with our teams and partners to bring new destinations and experiences to life.”
We look forward to Greg’s leadership and contributions as we continue to grow our creative development capabilities within the Commercial Practice.
